Why getting to know your ideal course student is crucial

Home Course planning tips Why getting to know your ideal course student is crucial

One of the most common mistakes my clients make when creating an online course is not knowing enough about their course audience. Most people are so excited to start writing and selling courses that they lose sight of what their students truly need.

I’ll be the first to admit I’ve done this in my early days.

I’ve wasted hours creating a course I thought was awesome. While my students on the other hand, were totally overwhelmed and in some cases even underwhelmed by my course.

The problem…I was creating a course for me, not for my students!

When this happens it’s frustrating and totally deflating!

Over time, I have perfected my course development strategy and my clients and students both rave about my courses. The secret to creating profitable and engaging online courses is knowing your audience!

So what exactly do I mean? To get to know your customer or course audience, you need to find out a few things.

How you do this doesn’t matter as long as you get some form of feedback. You’ll be amazed at what a few questions over the telephone can reveal.

Or create a short survey using one these free tools – SurveyMonkey or Wufoo. Keep your survey short and casual. Send it to your subscriber list, your clients or Facebook members.

Try to focus on the following three areas:

#1 What are they struggling with?

Your main aim is to find out their problems or issues.

Then you tell them that you can help them solve their problems. And voila, you offer a course that does exactly that. 

#2 How do they enjoy learning?

Everybody learns differently, right? 

And one size does not fit all! 

But you can’t please everyone either.

So find out what the majority of your customers prefer. For example, do they want videos, downloadable slides or do they want an audio version of your video so they can listen while they drive to work. 

#3 Who is your customer?

These questions are more personal but again they can provide a lot of insight especially if you are creating courses for a niche market.

Here are a few ideas to get you started:

  • Age
  • Lifestyle
  • Skill level
  • Profession
  • Educational level
  • Technology skills

And remember my friends, research never ends. As your business grows and changes, so will your customers. Keep asking questions so you can provide exactly what your customer needs.

How well do you know your customers? Do you have any tips to share?

Want to learn even more? Then download my free guide to creating online courses now.


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