Why you need to offer a variety of course multimedia

Home Course planning tips Producing course content Why you need to offer a variety of course multimedia

So you’re creating an online course but how do you decide on the best course delivery format. Will you teach using slides, video’s or pdf workbooks? Your choice will naturally depend on your course topic, budget and time.

But two important things to consider:

  1. What is the best way you can teach your topic?
  2. How does your ideal student enjoy learning or engaging with the internet?

How can you be sure that you’re delivering your course to your students in the right format?

Why engagement styles matter more than learning styles

As adults we all have a preferred learning style.

This means that not everyone enjoys watching videos (like me) or reading presentation slides. Some students love reading books while others prefer audio.

But don’t worry…we don’t need to be ruled solely by student learning styles but rather by engagement styles.

In other words, think about the ways that you can deliver your content to your students that will keep them engaged and motivated to complete your course.

By creating course resources that cater to your students engagement style, you’ll have a higher completion rate of satisfied students.

Many courses are being marketed as online, when in fact they’re just traditional classroom lessons or documents uploaded onto an electronic platform.

So how do you choose the best methods for delivering your online course?

Let’s look at corporate training courses

There’s a hugely successful field of corporate learning and development. Courses are created for employees on a range of (boring) topics such as compliance, legislation, customer service etc. Despite the course topic, many course designers create pretty amazing interactive online courses.

Here’s a great example by Jackie Van Nice using colour and graphics to liven up dull subject matter.

And here are a few more examples. So you get the idea…yes, it requires more work and more time or you could hire a course designer like me but in the long run you’re going to create and sell courses that are unique, fun and engaging.

Choosing online course formats to suit your students

The majority of your students will be learning at their own pace and schedule. The way you create and design your course will determine how your students interact with your content. I’ve listed a few examples of various course formats that you can use:

Caution! Don’t go crazy or you’ll end up overwhelming your students. 

Try to stick to a minimum of three different resources; one to suit each of the main learning styles and your budget of course!

  • Use videos, presentation slides, graphics, mindmaps, gamification, infographics and charts to cater to visual learners. Remember to break up your content and use lots of relevant images. Offer transcripts of narrations and additional pdf text only guides.
  • Offer audio, webinars, podcasts or recordings for your auditory learners and for busy students.
  • And for kinaesthetic or practical learners, you can create short interactive quizzes, exercise activities, puzzles or create projects as these guys like to get their hands dirty.

Create engagement using community groups

Additionally, offering a community group for course members can also create engagement and compliment passive online learning. This can be done by using Facebook, online forums, online chat, Skype, teleconferences or webinars.

Want to learn more? Download my free guide to creating epic online courses now!


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