How can you create a course that your customer enjoys and finishes with ease?
In our world of constant noise, is there a way to create online courses that engage and motivate students?
Yes, of course there is!
But as the course creator…it’s your job to create a course that is interesting and visually appealing.
I know everyone thinks of video, but have you considered using presentation slides instead of online text?
Presentation slides are easy to create and perfect if you’re on a tight budget. I love Mac’s Keynote program but PowerPoint works just as well.
So let’s dive into the different ways that you can take your slides from drab to fab!
#1 Grab attention
First impressions count. Take advantage of your introductory slide.
Avoid the usual boring bullet point introductions and summaries.
Try something different such as using an attention grabbing image, a bold statement, animation, a short video or an unknown but interesting fact.
Remember the beginning of your course sets the tone for the rest of your content.
#2 Tell stories or show case studies
Who doesn’t love a good story?
Instead of just presenting information or showing facts and figures, try telling a story. There’s a reason why rags to riches or overweight to skinny tales are so popular. Take your students on a journey if you can!
Think of your personal story, use customer reviews or testimonials to prove that your methods or teachings work and show how they are relevant to your student’s situation.
#3 Use emotion
It’s said that we buy based on our emotions. The emotional tug helps us decide whether to whip out our credit card or not.
Creating an emotional context might not be relevant to all industries. But say for example you were a health or life coach, then creating an emotional context can definitely motivate your students and create an impact. Facts or figures are easier to process when they’re placed in an emotional context.
Look at the image below… now imagine this as the introductory slide to a Facebook marketing course? I’ve you’ve ever ran a Facebook ads campaign, you’ll easily be able to relate to the frustration experienced by this guy, right?
#4 Visualise it
We all know the saying, a picture is worth a thousand words. So save the bullet points and use an image with a few words instead. But hang on…not just any image. Think TED presentations! Images should support and reinforce your message.
Don’t add an image just for the hell of it.
Select the right image to convey your message. It goes without saying that your images also need to be sharp, good quality and crystal clear. Anything else reeks of unprofessionalism.
I often use cut out images in all my online courses. By removing the background of my images in Photoshop or PicMonkey, I can easily blend them into my slides or videos and they instantly look professional.
#5 Show examples
Can you believe I’ve seen photography courses that didn’t include a single image? How can your students learn, if they don’t know what they’re supposed to aim for?
Show examples of past projects, your portfolio or source examples from the net if you have to!
Let your creative juices flow and start making your courses more engaging today. Your students and your bottom line will thank you!