How to create your first free email course

Home Course planning tips How to create your first free email course

So you’re thinking about creating a free email course. But what exactly goes into making one? You’ve probably got a thousand questions such as how long will it take, what will it cost, what tech do you need and the list goes on!

All the while wondering if it’ll even be worth it?

The answer is…HECK YES!

If you’re on the fence about creating an email course; here’s a few reasons why you totally should!

A free email course is a great way to:

  • increase your email list and get new subscribers (who doesn’t want to do this, right?)
  • establish yourself as an expert and share your amazing knowledge (btw if your course is good, you’ll get instant credibility)
  • repurpose older blog posts that your recent audience haven’t seen
  • create awareness about your brand and get your name out there (this one goes without saying)
  • promote your other products and services (once you’ve hooked them with your freebie, you can start building a relationship and eventually show them what else you have to offer in a friendly non-salesy kinda way)

So let’s start off with the tech tools you’ll need

To pull this off, you’ll need an autoresponder. Think Mailchimp, Convertkit or Infusionsoft…there are loads more out there of course.

An autoresponder is online software that will automatically send bulk emails or newsletters to your subscribers on your behalf. All you do is tell it what to send, to whom and when.

If you’re starting out Mailchimp is perfect and will become your best friend! Your first 2000 subscribers are totally free! However, if you want to use the essential automation feature which you’ll need for your email course, it’ll cost you around $10 per month. And that’s like only 2 cups of coffee!

Decide on your free course topic

Now before you start paying for the Mailchimp upgrade, let me show you how to put everything together. Of course, there’s no reason why you can’t start promoting your free course and collecting sign ups in the meantime!

Give quality not quantity

When choosing your course topic, bear in mind that it has to grab your reader’s attention and make them want to sign up immediately. Think of their pain points and try to address or solve one of their main problems.

Your free course doesn’t have to be super long or over the top but it must offer great value. Make sure that your free course aligns with your future paid products or programs. This way your free course will be the start of a blossoming relationship between you and your customer and eventually tie into your sales funnel.

Just focus on giving super duper content so that they’ll instantly fall in love with you.

How long is too long?

An ideal length for a free course is between 5 and 7 days. Remember, email open rates for weekends are often lower as everyone get’s caught up with family and socialising. For this reason, I schedule my emails to only send on weekdays! 

Choose an epic course name 

It helps if your course name is self explanatory. Even better, if you can include actionable words in the title. Mariah Coz has a great example below:


Plan your course email content

Create a rough outline of the key lessons you’ll teach in your course. Break up your content into the main concepts and ideas (sub-topics). Then decide on the necessary content for each sub-topic.

Think of the process as a logical learning journey.

Decide on the look and feel of your emails; will you include a course banner, logo or some other design elements?

Writing your course content

It’s important that you keep your email style conversational. 

Keep each lesson detailed and filled with loads of actionable steps. Use bold, headings and paragraphs to break up text and add interest, especially if you’re just going to send text based emails. 

A good tip is to write your email lessons at the same time so that they sound cohesive. Write catchy enticing subject lines as this will boost your open rates. 

Including course resources

Email courses don’t have to be text based.

My free email course contains links to video presentations and PDF workbooks. Again, it’s entirely up to you which format you prefer but try to keep things interesting.

You can offer additional value to your subscribers by including:

  • Screen recordings
  • Presentations
  • Cheat Sheets
  • Checklists
  • Workbooks
  • Planners
  • Guides

Remember, consistent branding and design is important when creating resources.

Setting up your free email course workflow

In the video tutorial below, I’ll show you how to easily set up and create your Mailchimp education course series. In other words, your free email course automation.

So, what do you think? Sounds like something you can pull off? I’d love to hear in the comments. 


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