So you want to sell online courses? Ok, cool!
But to do that, you need to be able to teach. And teaching online doesn’t mean just rattling off information into a screen.
You want to be good at what you do, right?
Because good teachers inspire their students. They make you want to learn. They hold your attention. They make things seem easy.
Being a great teacher requires skill.
But don’t despair…the good news is, you can learn to be a better teacher.
Ok, so maybe you don’t see yourself as a teacher just yet…
Maybe you think of yourself more as a presenter or facilitator…either way if you’re selling online courses and teaching others through webinars, screen recordings or video…then you’re an online teacher!
So today’s post is about how you can teach online effectively using video. The reason I encourage people to get on camera is because online learning is generally passive and linear.
And it can be very boring for the student!
But when your students or clients see you on video, they get to connect with you in a way that cannot be recreated through blogging or emailing. When others see you live…see you smiling or hear your voice, that’s when they start to build a relationship with you. And that’s when they start to know, like and trust you!
I’m not an expert at being on camera but I do know enough about teaching online. I know that when you’re teaching online, you don’t have the engagement or feedback that you would normally have in a face-to-face setting.
There are no nodding heads, no smiles and certainly no questions unless you’re live!
So it’s all up to you to make the magic happen!
Now let’s dive into the 4 core skills you need to master to teach effectively.
#1 Know your audience
I bet you hear this all the time but how can you talk to your students effectively if you don’t know who they are? Understanding your students is key to knowing what they need to hear and what outcomes they expect.
By truly understanding your audience, you’ll know the best ways to:
- address them
- which tone to use
- which language they prefer
- and how to get them on side and keep them engaged
I mean, can you imagine speaking corporate to a group of surfer dudes?
Yeah that’s just a crazy scenario! But you get what I’m saying, right?
And I don’t mean you need to change who you are. Of course, you need to be true to yourself but if you’re not talking to your students in a way that resonates with them, you run the risk of losing them.
#2 Be a good communicator
No matter how awesome your content is, if you don’t deliver it well, your audience won’t want to listen to you. Remember the boring teachers from school that just droned on for ages or the ones that read from books and never made eye contact?
You do? Well don’t be like them! And please don’t lecture either.
When you’re teaching online, you want to try to make your student feel as if you’re really talking to ONLY them. You want to come across friendly and conversational, almost like you’re chatting to a friend. But you also want to be enthusiastic and keep things interesting, so that they enjoy watching you teach.
As the teacher it’s your job to make the learning process enjoyable, fun and engaging. So don’t just regurgitate information – tell stories, share experiences, show examples or be silly if you have to.
Be the teacher, you’d want to listen to!
#3 Know your content
This one should be self-explanatory but I’ll add my two cents anyway.
Firstly, teach what you KNOW! And if you don’t know enough, then learn as much as you can about your topic.
Being a master of your content, means you’ll know how to explain things so it’s easy to understand.
Secondly, as the teacher, it’s your job to break down the content into manageable learning chunks. And to organise the content in a way that makes sense to your students.
By having a good understanding and knowledge of your topic, you’ll know the best ways to teach and present your content so that your audience gets it.
#4 Be confident
This last tip has to do with your on-screen presence . People will automatically assume that you know what you’re talking about if you appear confident. Confident teachers command RESPECT and people listen to them.
Of course it’s normal to be nervous especially when you’re on camera but it does get easier with practice.
Improving your body language is a big step forward in looking and appearing more confident. Aim to appear comfortable and at ease when you’re teaching on camera. And it goes without saying that you need to SMILE.