6 steps to writing a video script that’ll hook your students

Home Course planning tips Producing course content 6 steps to writing a video script that’ll hook your students

If you’re creating video’s for your online course, then one of the key elements is a good script.

Now, I know some of you will want to wing it…and ad lib…and that’s ok too. However, having a video script doesn’t mean you need to sound unauthentic or rehearsed.

A script is simply a guide you can use to keep you on track and to prevent you from having too many ‘uhms’ or silent pauses. Your aim is not to read directly from the script or to memorise it.

It may sound counterintuitive, but using a video script can actually help you to sound more natural and cohesive.

I’ve also created a free script writing template. Sign up to access it by clicking on the image above.

Today, I’ll share a quick and easy process for writing scripts which I’ve used to create many training video’s.

#1 Do a braindump

The first and most important step is writing out or typing your script, word for word. It’s not ok to just use keywords or bullet points as you want to sound cohesive when you’re talking on camera. This doesn’t have to be perfect for now – just get your words onto paper. It’s called a rough draft.

#2 Use the right tone and language

Make sure that you’re speaking to your students in the right manner. Now, this point can be somewhat controversial.

I hear the words, “be yourself” or “show your personality”. And while I totally agree that this works for  some however, if your target audience are professionals or corporates, then you might want to step up your game and be a bit more formal.

Write  your script with your ideal student in mind and pretend you’re teaching only him/her.

So now that you’ve started to write your draft, let’s talk video introductions.

The first few seconds of your video will determine whether your audience continues watching or decides to click the x. Never underestimate the power of a good introduction.

And don’t assume that because your students paid for your course, they’ll automatically watch your video’s.

#3 Have a great opening

Your video intro should tell students what the video is about. Keep it short and punchy. Don’t spend too much time pitching or talking about who you are as you’ll most likely lose some of your audience by doing this. The first few minutes are crucial. Use it as a hook. Your goal here is to entice students to keep watching and to get them excited about your course. 

You can do this in two ways:

  • Promote the benefits – Show or tell students how they’ll benefit by watching your video. Most people are only interested in the what’s in it for me. So make it about them. Remind them why watching this video will help them to achieve their goals, create a website etc. etc. 
  • Promote life after the benefits – Paint a picture of how life will look once your students have completed your course and have taken action. This is where you reinforce how you are helping them and how together you’ll be solving their problems.

#4 Tell stories

Save the lecturing and dull content for the classroom. If you’re using talking head video’s, try showing rather than just telling. Break up your teaching by inserting slides, images, quotes or other visuals into your video to emphasise points or facts.

Human beings respond to stories, analogies and metaphors.  The more engaging your video, the more your students are going to enjoy your content. And if your topic allows, use humour.

In the video below, Marie uses humour in her on-screen animations which is a pretty clever technique…and she’s kinda funny too which helps.

Click here to watch Marie Forleo in a super engaging video. 

#5 Wrapping Up

Wrap up your video by summarising the key lesson points. Then follow up by using social proof such as client testimonials, feedback and reviews of previous students. Share case studies or examples of what others have created or show results they’ve achieved after completing your course. This will reinforce your message and encourage your students to take action.

#6 Use A call to action

In the final few seconds of your video, you want to encourage your students to do something. Be simple, clear and direct. A well written call to action doesn’t only work for sales pages or opt-ins. Use it to clearly tell your students what to do next. You want them to take action so they get results from your course which means you get raving reviews. 

Use words such as:

  • Create
  • Answer
  • Comment
  • Build
  • Write 
  • Tweet 
  • Share
  • Email

#7 Rehearse and edit

Once you’re happy with your first draft, do a table read of your script. Breathe, relax your shoulders and smile. Pretend you’re on camera and teach your students.

Get feedback from friends and family, and make sure it’s engaging and easy to understand.

In case you need more help, download my free script writing worksheets by clicking on the images and feel free to share your thoughts in the comments!


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